Work related learning 3

This year we have a new tutor, Dave Chapman who is a graphic designer. Although I have only had one class with him, I feel very positive about this module as we have been give a brief that allows us to be creative.

The brief was one set by Levi Strauss, the jeans company, and it was actually given to a global advertising firm. Their campaign great success throughout Asia and further afield. The same campaign is soon to be launched in the UK and we have been asked to have a look at the current campaign and provide our own interpretation of the brief keeping several key elements.
The first element is the slogan 'little toughies' ,the second is the route - there are four key nursery rhymes; the three little pigs, little miss muffet, jack and the beanstalk and humpty dumpty.
These elements are not to be changed and we are to adopt these, and produce our own take on one nursery rhyme showing the development of our ideas. This will then lead to one final image that we are to show in different situations from a 96 sheet to an Adshell.

My first target to achieve by the end of the week is to research Adshell and find out what they do and what relation they have to the the task. I also plan to look at the Levi website and do a little background research about the company itself, their ethics and philosophy, what they are about and how they operate.