In order to be able to show my work for the Levi campaign I have decided to produce a book which will also include my corporate ID therefore merging two of my modules.
The idea behind this is to give my work a corporate identity. When I then take this to potential clients and they look through it they will be able to associate me with my brand. I am also going to include my design work leading up to my final design of my corporate. This will comprise of a letterhead, compliments slip, business card, envelope, CD, DVD, promotional freebies, calendars etc.
I want to create something dynamic and unique to send out to potential clients and this is something that I will need to think very hard about. It has to be something that is innovative and fresh to ensure that it will stick in the clients mind. This will then ensure that I am thought about when looking for a photographer.
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