Jeans research

Today I started to look at some of Levi's competitors and the campaigns that the have used both recently and in the past.
By doing this it has given me an insight into what works when trying to promote jeans as a product.
I have collected images from different places such as the Internet, magazines, newspapers and looked through different advertising and branding books.

I also thought that it would be a good idea to refresh my memory of the 4 nursery rhymes that we are to use for this campaign; so have printed these off to include within my background research. Surprisingly, doing this has helped a lot as I was able to highlight different words and analyse the rhyme generating several creative ideas.
After doing this, I then decided to look a little further into the origin of the rhymes to see if that would uncover any interesting facts that I would be able to incorporate into my campaign. This had uncovered a lot of information.

Until doing this I had no idea that Humpty Dumpty was actually the name given to a canon that was attached to Colchester's city wall. It was also often a slang phrase used for a 17Th Century drink which consisted of boiled brandy and ale. It is small things like this that I plan on trying to incorporate into my campaign in conjunction with the very well known symbols and ideas that people think about when relating to the nursery rhyme.