What is PR, and the PR brief

Before I could undertake the PR brief, it was necessary for me to do some background research on Public Relations

•"A promotion intended to create goodwill for a person or institution"

•"Any activities or events that help promote a favorable relationship between a company and its customers and prospects; activities used to influence the press to print stories that promote a favorable image of a company and its products or services."

After looking at this I was then able to gain a better understanding of what was to be required and what types of businesses I should consider consulting.

Although there are no real guidelines to the brief it is important that I research the my chosen client and contact them soon. I plan on finding some background information about the company via websites, magazines and promotional material, which I will include in my presentation folder.

The shoot.

Shooting on location poses lots of problems and there are many things that I will need to take into account. I will need to look at and talk about the following areas:

Equipment
Light
Location
Time
Costs
Issues
Personnel
Protocol

I will also document the processes that I will use on the day, editing of images, issues encountered, file formats and timescale.
I will then reflect on my 3 chosen prints and critique and will hopefully be measurable by correspondence between me and the client.