Promotional material

For the personal development module we are required to produce creative and promotional material.I was quite excited about this task because I would get the chance to show how I wanted to be perceived as a photographer.

The first key element that I wanted to cover was to appear professional. The type of artwork, pictures and graphics used on promotional material can have an effect on the way both a company and individual is portrayed within the creative sector.
building a rapport with clients is important and before meeting a photographer face to face. They will usually look either on the persons website or have seen some of their promotional material.

Before starting the task of designing the promotional material I had a look at what was already on the market from competitors and other agencies. I spent quite some time looking at the different businesses and recognised one common trend, whether it was a sole trader, a micro business or a large agency. All of them had three ways in which they promoted their business which were posters, postcards and business cards.

Over the last couple of weeks I spent some more time thinking about what images I wanted to incorporate onto my material as this would reflect the type of work that I do. Currently, I so not specialise in any particular area of photography for example high end fashion or weddings, however I do want to become a recognised professional all rounder.
Because of this I decided that I would introduce different areas of photography onto my postcards including portraits, food, fashion and product photography. The main reason for this is to show that my skills are diverse and I can adapt for all clients. This became my second key point of focus to portray to industry.

Furthermore, I wanted my promotional material to have a theme. From personal experience I think that when information is sent out from a company that it should be instantly recognised almost as a form of branding. It is what the person stands for and helps to define the type of person that they are.
I also made the decision to keep the same colours and font styles for all of my promotional material, as I think this helps people identify with a company and will hopefully leave a lasting impression.