Exhibition task

The first task for the work related module in semester two was to host an exhibition before the Easter break. I felt a little bit anxious about this as we had hosted an exhibition in January and because of complications, the exhibition was not a great success. I was therefore a little hesitant when told that we were to host another one. In spite of my initial reservation, I thought that it would be an ideal opportunity to show what I have learnt from previous mistakes and have and produce a better exhibition.

After being told about the task we sat down together as a group and started to plan the exhibition. This part of the project seemed to improve on our previous performance and made me feel more confident about hosting the event.
It was important to identify who we wanted to come to the exhibition and know how to target them. It was decided that the target audience for the exhibition was the general public and although there was no specific group, I felt that it was important to try and gain some people from the industry to come along.

I contacted several photographers by both email and telephone within the local area but unfortunately none of them were able to make the event. This would have been beneficial as I wanted to gain some insight into the industry, ask for feedback from locally respected photographers and also market myself through my work with a view to networking with people in the creative sector. Fortunately other people within the group were able to invite their family and friends and I was able to gain some great feedback from them, as well at that from the general public who dropped in one the event.

Although this was a group task, there were some decisions that I needed to make individually, one of which was to decide what type of work to put up in the gallery space.
For the first exhibition in semester one, I put a mixture of portraiture food and architecture architectural photography on one wall. I did this to show the variety of work that I can produce. However, this time I opted for a more minimalistic approach and had a theme to my work. I decided to use skin as my theme and only used three images one of a white female, one of a black male both done in monotone and the final image was both high in saturation and in colour.

Furthermore in my first event I put my work on the wall without a boarder or frame. In hindsight I feel that this was a mistake as it did not look professional and for that reason I chose to frame my work using simply and stylish black frames.

After a couple of weeks of planning the exhibition and the issue with financing this project, I noticed that the morale of the group decreased and I found it very hard to keep people motivated. The work that had been designated to people was not being completed for unknown reasons and the deadline was looming ever closer. With the prospect of the exhibition turning out like the previous one, I really wanted to keep the morale of the group high as I feel it would have had a positive impact on the success of the exhibition.