After sitting down with Dave over the last few weeks I have finalise my design for the next section to my promotional material. This includes a letterhead, compliments slip and envelope.
The finalised ones can be seen below:
INSET IMAGES!!
I wanted to ensure that I stand out from other professionals within the industry and so therefore needed to think about doing something a little quirky. It is well known throughout all industries that freebies are sent to companies in order to differentiate themselves from competition. These can range anywhere from customised pens to mouse mats to free samples of their products.
I wanted to do something a little different, something that would stick in the mind of the potential client, so that they would remember me and therefore had to come up with a unique idea.
I played around with all the usual "standardised" gimmicks but decided that it would be best to try and link the idea directly to my name, Green.
I finally decided to go with incorporating grass into my idea as this also ties in with my words on my poster Green, Green, Grass of home.
For me growing a business is one of the hardest things that I think I will do. This is only possible with clients and so it is imperative that they understand how important they are.
With this in mind, I set off with thinking about grass seed and it suddenly clicked that I could send this out to the potential clients. However, on second thought this would not be too memorable. I felt as though it needed something more and so decided to provide the client with a more hands on approach.
Thursday, November 11, 2010
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