As I wrote about the other day I wanted to create a grow your own grass kit as my creative CV.
The pack consists of four plastic self seal bags that are attached to a sheet of cardboard. This has been designed with my corporate id attached to the hope and uses my corporate colours.
The packages include a dish and set of instructions. I spent some time on this instruction book, as I wanted to ensure that I would be able to convey what we are about as a business and what we can do for our clients.
I tried to use some gardening words and phrases such as germinate, sew seeds, and grow to help tie both the relationship between me and the client along with my promotional idea.
The second bag contained the grass seed itself and the third contains a packet of a miniature green bucket filled with soil.
The fourth contains a set of tools. I first started out by looking on ebay and other search engines for these, however I realised rather quickly that this was going to be a little more difficult. Dolls houses are extremely popular and collectors itemsfor which they charge a small fortune. Bacause of this, I decided to look more into the art and crafts field. I managed to find a company in the United states that sold miniature watering cans and so ordered a 5 and then paid for postage and packing. I then looked for a set of gardening tools again in mimiature which I also had to import this time from Jersey.
Wednesday, November 24, 2010
Thursday, November 11, 2010
Grow your own grass package
With entering an industry that is not only very competitive but also extremely creative, it is vital that I stand out against my competition.
This week I have spent some time designing my artwork for my creative CV. Although the artwork only took me a couple of days to perfect getting hold of products proved more difficult.
I decided to design a CV that would involve the people that I was sending it out to. With this in mind I wanted to create something that was not only hands on but also fun and exciting. I decided to send out a grow your own grass kit. As it is to be sent to offices it had to be small enough to be able to be kept on a persons desk so that it would be a constant reminder of my business.
I wanted to ensure that the link between both myself and my business could be made between what I was sending. Many companies put their logos on stationery for example and they may not have anything to do with that industry.
Although I am not entering the gardening world, as my last name is Green, I intend to as my gimmick to show the correlation in a quirky way. Furthermore the exercise itself is about nourishing and growing something in order to achieve something that the person will be proud of. I want to incorporate this as it is how I see professional relationships between me and my clients.
This week I have spent some time designing my artwork for my creative CV. Although the artwork only took me a couple of days to perfect getting hold of products proved more difficult.
I decided to design a CV that would involve the people that I was sending it out to. With this in mind I wanted to create something that was not only hands on but also fun and exciting. I decided to send out a grow your own grass kit. As it is to be sent to offices it had to be small enough to be able to be kept on a persons desk so that it would be a constant reminder of my business.
I wanted to ensure that the link between both myself and my business could be made between what I was sending. Many companies put their logos on stationery for example and they may not have anything to do with that industry.
Although I am not entering the gardening world, as my last name is Green, I intend to as my gimmick to show the correlation in a quirky way. Furthermore the exercise itself is about nourishing and growing something in order to achieve something that the person will be proud of. I want to incorporate this as it is how I see professional relationships between me and my clients.
Developing my corporate ID
After sitting down with Dave over the last few weeks I have finalise my design for the next section to my promotional material. This includes a letterhead, compliments slip and envelope.
The finalised ones can be seen below:
INSET IMAGES!!
I wanted to ensure that I stand out from other professionals within the industry and so therefore needed to think about doing something a little quirky. It is well known throughout all industries that freebies are sent to companies in order to differentiate themselves from competition. These can range anywhere from customised pens to mouse mats to free samples of their products.
I wanted to do something a little different, something that would stick in the mind of the potential client, so that they would remember me and therefore had to come up with a unique idea.
I played around with all the usual "standardised" gimmicks but decided that it would be best to try and link the idea directly to my name, Green.
I finally decided to go with incorporating grass into my idea as this also ties in with my words on my poster Green, Green, Grass of home.
For me growing a business is one of the hardest things that I think I will do. This is only possible with clients and so it is imperative that they understand how important they are.
With this in mind, I set off with thinking about grass seed and it suddenly clicked that I could send this out to the potential clients. However, on second thought this would not be too memorable. I felt as though it needed something more and so decided to provide the client with a more hands on approach.
The finalised ones can be seen below:
INSET IMAGES!!
I wanted to ensure that I stand out from other professionals within the industry and so therefore needed to think about doing something a little quirky. It is well known throughout all industries that freebies are sent to companies in order to differentiate themselves from competition. These can range anywhere from customised pens to mouse mats to free samples of their products.
I wanted to do something a little different, something that would stick in the mind of the potential client, so that they would remember me and therefore had to come up with a unique idea.
I played around with all the usual "standardised" gimmicks but decided that it would be best to try and link the idea directly to my name, Green.
I finally decided to go with incorporating grass into my idea as this also ties in with my words on my poster Green, Green, Grass of home.
For me growing a business is one of the hardest things that I think I will do. This is only possible with clients and so it is imperative that they understand how important they are.
With this in mind, I set off with thinking about grass seed and it suddenly clicked that I could send this out to the potential clients. However, on second thought this would not be too memorable. I felt as though it needed something more and so decided to provide the client with a more hands on approach.
Subscribe to:
Posts (Atom)