Cups, cups, cups

Last week Tony introduced a new brief for a current client of his. Huhtamaki is a worldwide drinks container manufacturer based in Finland. They produce a wide range of products including hot and cold drink containers.

The aim of the brief was to produce a series of 6 images that could be used to support a promotional campaign and show how the product could be integrated into the everyday life of a consumer.

It is important to note from this that it is the brief focuses more on the client side rather than that of the consumer and this is the group that the photography should focus on.

I felt quite comfortable with this brief, with regard to the studio based part of the assignment, as in my current role at Fisheye studios it is something that we see on a regular basis.

The location took more thinking and planning as obviously it is weather dependant and therefore was not as simple.

The first thing I did was to visit their website to find out what type of photography had been done before. After scanning their and several other websites, gathering images from magazines and thinking of locations for the product, I booked some time in the studio .

Because of a shortage of materials, Tony allowed us to shoot similar types of products and so I have used some from Esquires coffee house.